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The releases from the house of Amouage over the past three years have had a uniting thread: uncomporomised richness and beauty. Their new series Memoir presents a new chapter in this narrative as conceived by Creative Director, Christopher Chong. Turning the industry norm of a dominant woman’s fragrance on its head, Chong instead conceived the two Memoir fragrances from an inherently male point of view. Together, the Memoir fragrances offer a new interpretation of the ‘space’ between man and woman, one that is almost impossible to resist.
Memoir Man is a Fougère, one that fractures the standard mix of Lavender and Oakmoss into bright shards by the addition of Basil and Mint and the further aspect of Absinth. Like a tray of unset gems the topnotes sparkle on the skin, leading into heart notes of Woods and a rich, smooth base of Vanilla, Amber and the traditional Oakmoss. Inspired by Baudelaire’s flâneur who walked the city in order to experience it, the scent brings to mind the richness that is Paris. As the "Gentleman stroller" he is a living duality: both observer and observed, spectator and participant.